Tuhat sanaa

Huomattavan täyspäinen juttu internetin vaikutuksista klassisen musiikin tunnetuksi tekemiseen New Yorkerissa. "Some recent articles have asked whether the Internet can save classical music. Classical music is, in fact, saving itself; Internet activity is merely the most immediately visible evidence of its refusal to fade away. Younger musicians, in particular, are using every available means to reach a potential public that is far larger than the one that already exists. They are not haunted, as older musicians often are, by nostalgia for a time when Bernstein appeared on the cover of Time and Toscanini was a star of NBC radio. Instead, they see the labyrinth of long-tail culture as an open field of opportunity; they measure success in small leaps." (Alex Ross, The New Yorker: The Well-tempered Web / The Internet may be killing the pop CD, but it’s helping classical music)

Vuonna 1987 perustettu levy-yhtiö naxos Records hyödynsi aikansa uutta teknologiaa, CD-levyjä, tarjoten yleisölle laajan valikoiman valtavirran klassista itäeurooppalaisten orkesterien halvalla tuotetuista levytyksistä. Nyt digitaalinen myynti tuottaa neljänneksen yhtiön tuotosta. Levy-yhtiön perustaja Klaus Heymann kritisoi jutussa Long Tail - ilmiön hypetystä ja pitkän hännän hyödyntämisen kestävyyttä bisnesmallina. "Posting audio files on the Internet still costs money, he says, and if labels, orchestras, and radio stations glut the globe with archives of recorded material “the long tail will bite itself.” Heymann uskoo lataamisen sijasta tilausmalliin: "Ultimately, though, Heymann predicts that many listeners will obtain recorded music by subscribing to a library and searching for the compositions they want. In fact, he already has such a service up and running. For $19.95 a year, you can have access to all the Naxos recordings that are online. The service has eleven thousand users, around half of them under the age of forty. “This is the most promising model we have seen,” Heymann told me. “Downloads are limited. In the States, sales are not like this anymore”—he made an ascending diagonal with his hand—“but levelling off. In Europe, there is very little traction outside the U.K. Germany is a disaster. So I am looking past downloads to subscriptions.”